The BFF Test reaches teens, young adults, couples, and office workers who are actively sharing content with their friends and followers. Our quizzes spread organically through WhatsApp, Instagram, Snapchat, and X, putting your brand in front of real, engaged people.
Standard IAB display units, 728x90 leaderboard, 300x250 medium rectangle, placed alongside quiz content for maximum visibility.
Over 80% of our users access The BFF Test on mobile. We offer mobile-optimized ad units built for the scroll-and-share experience.
Want a co-branded quiz experience for your campaign? We can build custom branded quiz modes featuring your product or brand personality.
We work with major programmatic platforms and can integrate with your preferred DSP. Get in touch to discuss inventory access.
The BFF Test is used almost entirely by people sharing it with someone they know. That changes the character of the traffic. Visitors nearly always arrive from a direct message rather than a search result or an ad, they arrive already primed to engage, and a large share of them go on to create a quiz of their own and share it again. The result is an audience that is genuinely active on the page rather than bouncing through it.
The core audience skews young, heavily mobile, and social-first. Teens and young adults make up the largest segment, with a meaningful secondary group of adults using the site with partners, colleagues and long distance friends.
Quiz content holds attention in a way most web content doesn't. A visitor answering ten questions about themselves, then waiting to see how their friends score, is on the page deliberately rather than passively. Ad units placed alongside that flow are seen in a context where the user is already engaged and unhurried.
The content environment is also brand-safe by construction. There is no user generated public feed, no comments section, and no news coverage of sensitive events. The editorial content is limited to friendship, relationships and social wellbeing.
Standard IAB display placements are available across the site, including leaderboard and medium rectangle units on the homepage, blog and results pages. We can also discuss sponsored quiz formats where a brand's questions or personality are built into the quiz experience itself, and direct programmatic access for buyers who prefer to transact through their own platform.
Email us with the campaign you have in mind, your target audience and rough flight dates, and we'll come back with availability and pricing. We're a small operation, so you'll be talking to someone who can actually make decisions rather than routing through an account team.
Ready to reach our audience? Contact us to discuss rates, packages, and custom opportunities.
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